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J: Spiritual marketing, to me, means operating my small business and creating my marketing from my heart, not my brain. I say “spiritual marketing” is heartwarming. It is metaphysical. Always be also hands-on.

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Ben & Jerry’s put in a one-man picket line outside Pillsbury headquarters. The picket sign read “Who’s the Doughboy afraid of?” The result? National-wide FREE publicity in the news and tabloids. Publicity they couldn’t afford to acquire.

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